research
the curse of the american lawn
Finding alternatives to manicured yards
The traditional American lawn is designed to signal organization: it is carefully manicured, ultra green, and uniform in every way.
But the American lawn has little appeal to pollinators and is environmentally costly to maintain. In fact, many people want to change their landscaping practices, but they feel intimidated, not knowing where to start or why certain practices are recommended.
In this study, we evaluate the Audubon’s Society’s ‘Bring Conservation Home’ program, which has over 1,700 enrolled households in the greater St. Louis area. Our goal is to evaluate the effectiveness of the program and develop best practices for executing landscaping programs like this one. We want to find effective ways to communicate about these programs and ensure they achieve their desired goals.